Your 30 second commercial should include what a good referral looks like for you. This could be including that a company with 10 or more employees would be a good lead or a manufacturing company with loading docks and trucks loading and unloading product.
Always have a list of your top 20 prospects and after meeting over coffee or lunch, pull out two copies and let your college look over the list and ask them if they could possibly connect you with anyone on that list. Make notes on your copy to follow up later.
Connecting People & Local Businesses